Your Trusted Local Jewelry Shop
Family Owned for more than five generations
About us
Crescent Jewelry Co., a landmark business in Hannibal, MO, is the locals’ favorite place to shop for special gifts. We have been working with regional families for generations, which is why our knowledge, service, and attention to detail is unmatched by other jewelry stores in the area.
Find the perfect piece to celebrate the most important moment in your life. Visit us today! Whether you are looking for a once-in-a-lifetime anniversary present or an exquisite engagement ring, we have you covered.
Meet the owner
Crescent Jewelry Company is currently owned by Donna Hieser.
Our History
It all started when R.E. Lackner opened a jewelry, camera, and general mercantile store in Hannibal. Together with his daughter’s husband, Louis Heiser, R.E. Lackner started Heiser Jewelry Company.
Alvin, Lewis’s son and Bobby’s grandfather, married Veda Erickson. The couple had Robert L. Heiser, Bobby’s dad. Robert became an optometrist and a partner in the jewelry store, working alongside Veda and her brother Edwin “Pete” Erickson.
“This is a happy business. People come to us for happy occasions: engagements, weddings, anniversaries, and graduations… sometimes even get-out-of-trouble gifts.” – Bobby Heiser.
Looking back at over 180 years in business
Bobby Heiser, the previous owner of Crescent Jewelry Company, was the consummate small-town jeweler. Building relationships was vital to his business in Hannibal, MO, a town of just under 20,000. He earned his business by creating, fostering, and nurturing these relationships, one satisfied customer at a time.
Bobby also networked with other local business owners and customers through his leadership roles with the YMCA of Hannibal and memberships with the Lions Club and the Hannibal Area Chamber of Commerce. While many of his industry peers would obsess over the “next big thing,” Bobby had a more comfortable “if it works, don’t fix it” approach to running a successful business.
Bobby was also a sentimental man, surrounded by the history of the century-plus family business that began in 1842. The store’s interior is testimony to its lengthy timeline, with the wall cases and floor cases all original, but refinished in the last few years.
Telling the family’s history in their jewelry store has been just as important as teaching the skills, services, and product offerings that keep customers coming in and coming back for generations to come.
Born in 1947, Bobby began working in the family store when he was seven years old. He always knew he would join the family business, not just because he was next in line, but because he was always close to his family, especially his father. For as long as he could remember, he wanted to work alongside him and learn the family business essentials.
Bobby’s father worked in the store for many years. When he passed away, the lion’s share of the business fell directly into Bobby’s lap, and he was forced to work 65 to 75-hour weeks. For about a decade, Bobby worked these long, monstrous weeks, which put a strain on his married life at home. Eventually, he hired a jeweler, so he could shift his focus to working on the business rather than in it.
Today, Crescent Jewelry Company is owned by Donna Heiser, Bobby’s wife. Together, with the business’s dedicated staff, they work to provide excellent service to each and every customer and go the extra mile, continuing the business’s legacy.
The Crescent Jewelry Difference
Since we were established, customer satisfaction has always been the key to our success. Over the decades, we have encountered countless instances wherein we needed to go the extra mile to address our clients’ requests. However, there is a story that stands out among all others.
It was close to Christmas when a customer ordered a unique three-stone emerald ring as a special gift for her husband. The ring came in, but it was not as ordered. It needed to be sent back for work, and the stone had to be remounted.
It looked like the order would not be done in time for Christmas. The customer was disappointed, but accepting. Bobby got the ring back on Christmas Eve. That night, he remounted the stone and delivered the ring to the customer’s home. They were not there, but the door was open. Bobby went in and hid the small box under the Christmas tree. The next day, the happy customer called in tears—she was so delighted.
To learn more about our company and the items we sell, contact us right away. We look forward to hearing from you soon.